- staying connected with the people - It is next to impossible to meet your friends & relatives every day in todays world of increassing stress & work load. however , dropping a short text asking about their day or sharing your achievement are a few ways you can still maintain healthy contact with your close ones or corporate colleagues. social media platforms have effectively bridged this communication gap.

-entertainment - there is so much more to social media than just work , communication & branding. sometimes, all we want is a little entertainment at the end of the day. social media platforms provide tire indivisuals with costomised feeds consisting of memes , news , short clips of videos as per the users activity.